Aug 11
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Blogging used to be a way to comment on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.
As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging is free. Any opportunity for free webtime is definitely a bonus, especially to businesses that are starting up. And
what’s better than free advertising space? Blogging is easy to do. It’s like having a virtual piece of paper and you just write about your ideas, experiences, new products, and hope that the truth behind your articles comes out and entices your reader to also try your product. If you have a PC and an Internet connection then you can blog and advertise. In fact, many Internet marketers do not have a website, but instead use their free blog to advertise and monetize their business.
2. Blogging is genuine. In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging builds credibility. As you get more and more into writing about your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
4. Blogging builds your market. Unless you are already a big star, your Mom, Dad or close friends are the only ones who read your posts. Here are some ways that you can build your market through blogging:
- By using your e-mail. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
- By using subscription. An easy way to get your readers e-mail address is to give them an opportunity to subscribe
to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give you their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. - By understanding your readers. Conduct a simple survey for your readers to understand their profile and
advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview. - By joining a blog network –A network of blogs may be a collection of blog sites that share the same industry, interest,
readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. - By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog
is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
If you haven’t yet tried blogging, give it a shot. It’s free, quick and easy to do. And you might just be surprised at what a great marketing tool it is.
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